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The Buzz Blog

What is a Hashtag? Benefits of Hashtags for Business

POSTED BY Alicia Anderson - 04.17.14 - social media

Still confused by those pound sign (#) links that follow almost every social media update and how they can help your business?

The use of hashtags within social media creates a unique opportunity for businesses to connect with their fans and implement new branding strategies.

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Twitter Profile Redesign: The New Facebook?

POSTED BY Pranav Shrestha - 04.08.14 - social media

Twitter just announced today in their official blog about the launch of a completely new profile design. The new design is being rolled out to a small group of users today and will eventually be available for all the users. Twitter is saying this new design will make things easier (and more fun) to express ourselves through the new and improved profiles.

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Best Practices For Facebook Advertising

POSTED BY Pranav Shrestha - 01.21.14 - social media

Facebook admits that organic reach is falling short. It has become increasingly difficult for businesses to reach their customers on Facebook. Also with added competition from other businesses, Facebook advertising has now become a crucial part of social media strategy for many businesses. When used correctly, Facebook advertising can be very effective, however, without proper planning it can also be very pricey and inefficient. Below are some best practices to help you get started and make the most out of your Facebook ad campaigns.

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What is Social Prospecting?

POSTED BY Stacey Stefani - 01.20.14 - social media

Good marketers are moving away from expensive outbound media campaigns that blanket a market with high-powered pitches or expensive deals to inbound strategies that attract rather than interrupt customers. But how do you attract customers to grow your business through social media marketing? You need to add new and innovative strategies like social prospecting to help you find potential new customers and engage with them.

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4 Techniques for Social Media Reputation Management

POSTED BY Alicia Anderson - 01.10.14 - social media, reputation marketing

Every business, no matter how big or small, must maintain their brand through reputation management. One way to manage a business reputation is through an active social media presence. There are many benefits to having a social presence for your business which I discussed in a previous blog post, Benefits of Social Media for Businesses, but I’d like to dive deeper into the topic of reputation management.

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