FUSIONFARM  |  A Digital Marketing & Creative Agency
The Buzz Blog

5 Emmy Nominations – But We Won’t Let it Go to Our Head

POSTED BY Michael Zydzik - 08.20.14 - creative, #winning

When it comes to developing creative it’s not about how pretty it is (I actually hate the word pretty – it doesn’t mean anything) or how cool you’re trying to be – if you have to say you’re cool, you’re not.  

No, effective creative starts in a more analytical and less visual place - identifying, understanding, predicting and, most importantly, transforming human behavior. And to take that a step further, those who produce great creative on a consistent basis have the ability to empathize with audience segments on an intuitive level.

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The Art of Storytelling: Never Burn A Clown

POSTED BY George Curtis - 07.17.14 - branding, creative

I wanted to talk a little bit about what it means to be a Creative Producer, but I’ve never written a blog before. I’ve always heard ‘lead with a joke.’ Okay; but this is a true story, so the joke’s on me.

Back in my college days, I’d always have to hike back from the library to my dorm, passing a funky, graffiti-filled alley that looked like a cross between skateboarder paradise and an art school cautionary tale. The most prominent bit of spray paint artwork was a simple phase: “NEVER BURN A CLOWN.”

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Fusionfarm – The Movie

POSTED BY Michael Zydzik - 03.19.14 - creative, Who We Are

Yeah, we made a little movie. About Fusionfarm. It’s the first in a series of videos that we will implement as the foundation of our new marketing campaign.

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Fusionfarm at the American Advertising Awards

POSTED BY Michael Zydzik - 03.05.14 - creative, #winning

We Fusionites pretty much get our kicks by helping our clients reach amazing business ROI. But every now and then there's a little icing on the cake.

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A Creative Director's Review of Super Bowl 2014 Commercials

POSTED BY Michael Zydzik - 02.03.14 - creative

When critiquing Super Bowl commercials, it’s important to take into account the context in which they exist. Even though build up campaigns start much earlier than game day, an advertiser has one evening, one shot really, to be talked, tweeted and liked into awareness heaven. So there’s a lot of shouting and bravado in just 3 hours of wall-to-wall super-shiny entertainment.

This poses a problem that tends to express itself as a reliance on over-production, celebrity cameos and bombastic special effects. Not that there’s anything wrong with them. But defaulting to that box of expensive marketing tricks very often is at the sacrifice of a decent idea.

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