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The Buzz Blog

The Art of Storytelling: Never Burn A Clown

POSTED BY George Curtis - 07.17.14 - branding, creative

I wanted to talk a little bit about what it means to be a Creative Producer, but I’ve never written a blog before. I’ve always heard ‘lead with a joke.’ Okay; but this is a true story, so the joke’s on me.

Back in my college days, I’d always have to hike back from the library to my dorm, passing a funky, graffiti-filled alley that looked like a cross between skateboarder paradise and an art school cautionary tale. The most prominent bit of spray paint artwork was a simple phase: “NEVER BURN A CLOWN.”

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The Art of Making Brand Love

POSTED BY Michael Zydzik - 05.07.14 - branding

“The Third Metric” is a relatively new concept seeded and grown as a women’s issue by Arianna Huffington  that pursues the redefinition of success in the workplace. Money and power make up the traditional definition of success, but to paraphrase Arianna, “those are only two legs of a three-legged stool that leaves the stool unbalanced which is fine for a short time but in the long run you are likely headed for a fall. The Third Metric seeks a more human and sustainable definition of success that includes well-being, wisdom, wonder, empathy and the power of giving back.” And, by the way, The Third Metric philosophy is gaining an ever-increasing awareness from all genders, lifestyles and economic layers

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Hey Mikey, What Makes a Great Ad Campaign? A Spocktastic 3-part series.

POSTED BY Michael Zydzik - 06.21.13 - branding, creative

Answering the question of what makes a great ad campaign is a little like answering the question of what came before the big bang or how Keanu Reeves continues to have a goddamn career. I mean, don't get me wrong, he was great in Bill and Ted's Excellent Adventure and, yes, the Matrix - but that's because he was actually expected to emote like a piece of wood.

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Get Intimate With Your Brand: 3 Tips for Brand Development

POSTED BY Kurt Sempf - 06.18.13 - branding

Your brand is not a cheap date, so why treat it like it is? When it comes to brand integration or brand development, many businesses think as long as they have a great logo and tagline they’re set. You can create a campaign and slap a logo on it and you’re done. But that doesn’t always work. Your logo is like make-up. It may make you look pretty, but it’s what’s underneath that counts. All the make-up in the world won’t hide a dysfunctional personality. A logo is not your brand. If your brand is struggling take some time to date it. Be truthful and honest. You just might get lucky!

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Unlock the power of your brand with Fusionfarm's Voice Discovery

POSTED BY Michael Zydzik - 03.29.13 - branding

It is vitally important that your brand expresses itself to its audience in a compelling and powerful way. At Fusionfarm we've developed our Voice Discovery process for brand expression to uncover your brand's voice and unlock the hidden power it holds.

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