Business isn’t business unless it’s personal. Google Analytics is free and it provides a ton of data about your website's overall performance but it doesn’t tell a good enough story about your individual visitors.
When your website visitor fills out a form on your website, do you wish you knew more about them? What pages that individual user visited? How often they returned? What it was about your website that they liked? You don't have to wade through scads of data or spend a ton on paid analytics programs to learn your customers' stories.
Watch our latest video to see how this could play out in real life and learn how a simple-to-install, free plugin, Leadin, can detail your customers’ stories.
Content Marketing Specialist Regina Gilloon-Meyer is an all-around contributor to the Fusionfarm team – blogging, website writing, search marketing, strategy and web analytics and more. With a degree in journalism and years of technical writing under her belt, she saw the writing on the screen several years ago and made the jump to all things digital marketing. Regina is a regular contributor to the Fusionfarm marketing blog and creates blogs, e-Books, white papers and other multi-media assets for her awesome clients.