POSTED BY Rachel Kruse - 09.01.16 -
YouTube videos are becoming a staple in the marketing world. Whether they are simple and informative, or teach you how to use or install a product, quality videos sell your brand as a leader or expert in your industry. But, just putting it out there isn't enough.
You need to set up your company’s YouTube videos to work for your company, even when every employee and sales person you have is sound asleep.
Well-optimized and relevant videos can deliver engaged traffic for a long period of time, creating inbound links to your website. Because only a tiny percentage of videos are optimized for search, your business has a key opportunity to reach your target audience if you take the extra steps.
Video Can Become Your Best Sales assistant
You can position your product as the easiest to use or your staff as the best in your field with short videos that will attract potential clients or consumers. According to this infographic by Hubspot, video has a proven track record.
- Emails that have video provoke increased click through rates by 200-300%
- Users are 64% more likely to buy an online product after watching a video
- A video on a landing page can increase conversions by as much as 80%
- Videos are more memorable than other ads
YouTube reaches More People in a Day Than You Can
YouTube has become the second largest search engine, putting 4.95 billion videos in front of 9 million people per day. Those numbers are likely to rise. YouTube reports that mobile video views have been increasing by 100% each year.
A Video is Worth More than Words Can Say
If a picture is worth a thousand words, how many is a video worth? According to Dr. James McQuivey’s Forrester Study, a video is worth 1.8 million words per minute. Of course, in order to be worth that much, it has to be relevant and people have to be able to find it in search results.
SEO and integrated marketing
Just publishing a video does not automatically lead potential customers to your video. It has to be optimized for search engines to get people there organically. With the right integrated marketing tactics like SEM or a targeted display campaign, you can tightly focus on your target audience and geographic areas. You can also share a link to the video in social media, email or use an inbound marketing campaign for greater reach.
Once you’ve attracted the right target audience, it’s important to draw viewers to take the next step on the buyer journey with a strong call to action at the end. For instance, directing people to other engaging and well-optimized videos or urging them to buy, contact or visit your business are great calls to action.
Need help planning and carrying out a video campaign? Contact Fusionfarm today. We'll help you identify the best marketing tools to grow your business!