When Fusionfarm adopted the Inbound Marketing methodology just a few years ago,it was obvious that relying solely on traditional outbound marketing messages was failing in the digital marketing arena. The idea of creating an inbound experience designed to attract, engage, and delight current and potential customers with helpful, relevant content resonated with us from the start.
Our lead generation has grown every year, fueled in large part by our Inbound Marketing efforts. Today, we're especially excited to share that HubSpot has recognized Fusionfarm as runner up for Lead Growth Champion 2014 with the second highest monthly Lead Growth Rate of all of their domestic partners.
Of course, we would never brag (much) but there was just no stopping Hubspot. Pete Caputa, VP, Sales at Hubspot said, "Fusionfarm integrates inbound into every aspect of their business, marketing, and mission, and the Lead Growth Champion Award is a true testament to their success. Since day one as a HubSpot Partner, their agency has been creating valuable, seamless interactions for their leads, prospects, and customers. Agencies everywhere can learn from their innovative tactics and impressive growth."
Fusionfarm Director Kelly Homewood and her team accepted the award in Boston while attending Hubspot's Inbound 2014 conference. HubSpot is the world’s leading inbound marketing and sales platform with over 10,000 customers in 65 countries. It's annual Inbound conference hosts over 9,000 marketing and sales professionals from almost every industry imaginable and from all corners of the globe.
Content Marketing Specialist Regina Gilloon-Meyer is an all-around contributor to the Fusionfarm team – blogging, website writing, search marketing, strategy and web analytics and more. With a degree in journalism and years of technical writing under her belt, she saw the writing on the screen several years ago and made the jump to all things digital marketing. Regina is a regular contributor to the Fusionfarm marketing blog and creates blogs, e-Books, white papers and other multi-media assets for her awesome clients.