That’s a big question. It’s nuanced listening. It’s empathy. And, in our industry, video services should be the carefully crafted expression of ideas in a relevant and compelling way that succeeds in inspiring audiences to engage with brands.
But, listen, I could talk all day. I think it’s better to demonstrate. We let the cameras roll on a recent project, the animated video for the Mount Mercy Fund for Mount Mercy University.
In this video, where we took some editorial liberties to make it a digestible length, you will see our process from brainstorm, to script and story board creation to presentation of final product to the client.
It’s all there. Just the team. Ideating. Working and doing what we do. No performances, just our little slice of reality TV. Enjoy.
As Fusionfarm's creative director, Michael directs his team creatively. He also leads branding and marketing strategy efforts, multi-media advertising campaigns, client pitches and presentations. He has two rescue dogs he refers to as his "kids" named Noodles and Monroe.