Google Authorship Update: Not Just a Pretty Face

POSTED BY Fusionfarm - 07.15.14 - SEO

Google Authorship SEOWe all went out and added Google Authorship code, complete with our headshot photo, to our website and profiles to  help our Search Engine Optimization (SEO) rankings. And we all became Google pleasers to some extent.

Well, the rules of the SEO game and Google Authorship have changed again. Specifically, last month Google dropped the attention-getting author profile photo from search listings results where Google Authorship is assigned to a web page.

 

What Google Authorship Results Used to Look Like:

google authorship profile

What Google Authorship Looks Like Now:

google authorship

Why? Officially Google wants to “clean up” the search engine results for mobile users. This may be part of Google’s Mobile First strategy. According to John Mueller, Webmaster Trends Analyst at Google, click-through rates have improved in this less cluttered landscape – which is good for all of us. 

When it comes to SEO, here’s the bottom line: The strategies and tactics that help you rank higher on the search engines are constantly changing. Things come. Things go. One thing that won’t change is the importance of quality website content. Quality content is rewarded with higher SEO rankings. My best advice is to continue to set up Google Authorship profile. Qualifying authors will still see a byline next to their search engine result pages (SERPs) and will more than likely enjoy a higher SEO ranking for keywords

At the SMX Advanced Conference in Seattle, Matt Cutts stated that he is in favor of the Google Authorship concept and that he would love to see it continue to be developed by Google.  And when Matt Cutts speaks, everyone with a stake in SEO rankings listen.

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