Why? Officially Google wants to “clean up” the search engine results for mobile users. This may be part of Google’s Mobile First strategy. According to John Mueller, Webmaster Trends Analyst at Google, click-through rates have improved in this less cluttered landscape – which is good for all of us.
When it comes to SEO, here’s the bottom line: The strategies and tactics that help you rank higher on the search engines are constantly changing. Things come. Things go. One thing that won’t change is the importance of quality website content. Quality content is rewarded with higher SEO rankings. My best advice is to continue to set up Google Authorship profile. Qualifying authors will still see a byline next to their search engine result pages (SERPs) and will more than likely enjoy a higher SEO ranking for keywords
At the SMX Advanced Conference in Seattle, Matt Cutts stated that he is in favor of the Google Authorship concept and that he would love to see it continue to be developed by Google. And when Matt Cutts speaks, everyone with a stake in SEO rankings listen.