Using Facebook as a Lead Generation Tool to Increase Sales

POSTED BY Stacey McGurk - 09.26.13 - Social media

Rocket_for_InboundFacebook is an excellent marketing tool for businesses, when used correctly. Businesses need to understand it’s not just about increasing your page’s Likes. There is a value to each like, it’s a customer or a potential customer. How are they engaging with you? How do they respond to the content that you’re posting? Make sure you are measuring what you are doing so you have an understanding of what is working.

To improve your lead generation and increase sales through Facebook, you need to have a strategy, drive them to your website with a clear call to action and turn those leads into customers. We're offering you a free eBook that will teach you how to turn your Facebook fans into paying customers. In this free guide, you will learn the following:
  1. How to plan your Facebook Strategy
  2. How to take fans from Facebook to your website
  3. How to turn those leads into customers
  4. Closing the loop on your Facebook marketing

Getting Started: Create a Plan

I may sound like a broken record because I’m repeating myself from previous blog posts but I can’t stress it enough. You must start by creating a social media plan and content calendar. In order to gain qualified leads and customers through Facebook, or any social media network, you need to follow these three steps:

  1. Quantify your goals
  2. Review your buyer personas
  3. Create a unified campaign

In addition to creating the content calendar, you must create quality content. The content must be of value for your audience on Facebook. If driving people to your website to gain quality leads, then you must have quality content on your website with a clear call to action to drive them to take the next step (turning them into customers).

Execution: Content is King

People are inundated with content; emails, tweets and Facebook posts. Give them a reason to engage with your content on Facebook and even more so, give them a reason to leave Facebook to click through to your website. The most effective way to drive traffic to your website from Facebook is to provide valuable content your fans want to consume. Continue to provide quality content that resonates with your audience and or solve their problem and they will continue to come back to your site.

Measure: ROI

Make sure you are measuring the success of your Facebook strategy by measuring the content you are creating and sharing on your page. Also measure the content on your website and understand how people are going through your buying cycle.

Understand the ROI of your Facebook strategy by looking at your paid and organic Facebook posts – time and money that was involved. Determine what your ROI is by how much you are gaining in comparison to your other marketing efforts and media outlets you are using.

Learn how to turn leads into customers post Facebook and how to close the loop on Facebook marketing in this Free ebook. Gain more insight on How to turn Facebook Fans into Paying Customers. You will learn tips and best practices on how to use Facebook but also how to close sales. When used correctly, Facebook is a great platform for increasing your ROI and helping your business grow.

Facebook Fans into Customers
ABOUT THE AUTHOR

Stacey McGurk

Stacey McGurk

Stacey (Stefani) McGurk is a Product Manager for social media, reputation and email marketing at Fusionfarm. She is passionate about marketing and helping businesses grow through digital marketing strategies. For a girl who could never stop talking, it’s no surprise that she frequently writes on Fusionfarm’s blog.

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