Technology is moving faster and faster. Now with the reach of social media with products like Twitter and Facebook, consumers find themselves able to enhance and grow exciting new products or to kill and bury out dated and old ventures. The consumer is now KING! No longer shackled to a flow of mindless advertising, consumers can now pick and choose the marketing messages they want to hear. Businesses are now forced to work and live in this new arena. They dig deeper into the habits and preferences of their target audience. A business that learns to offer stimulating engagement will find the most success as the consumer becomes more and more powerful in this new marketplace.