Magento is used by many online stores worldwide and here are ten reasons why.
Well backed: Owned by PayPal, an EBay company. Heavy investments are made to keep Magento ahead of other platforms.
Discerning users: Used by many big brands: Nike, Nestle, Olympus.
Often chosen: Boasts being the largest used e-commerce platform in the world.
Large developer community: -- this gives you a lot of existing solutions that other store owner have already solved. Provides you with less development time and lower costs when you want similar features
Flexibility: Developers prefer Magento because of its flexibility. Developer can extend functionality to provide the precise needs of the client. This lets business owners have a web site that works the way their business does instead of the other way around.
Robust solution: provides growth for medium to large business.
Integration capabilities: Offers a lot of integration capability to third-party systems like eBay, Amazon, PayPal, FedEx, UPS, USPS and many more.
Multi-store: Offers multi-channel or multi-store capability. Multiple stories within one admin area reducing duplication in settings, customers, products, inventory, sales data and more. Also has customer groups such as offering different prices to wholesale buyers.
SEO friendly: Search-engine-friendly URLs, dynamically created Google sitemap, dynamically created top search terms, most viewed products, built-in content management system to add more pages to add more content about your products and services.
Easy migration tools: automate the the move of your customers and products from your existing platform.
Matt Thiessen may think he's still on his way to becoming an old-timer in web development, but others know he's already there. He began tinkering with the web shortly after Netscape Navigator became a free download browser in 1994. Although he graduated with a B.S. Degree in Graphic Design, he found his way into the Linux web server and got a peak at the Matrix; he has been writing backend code ever since. His programming language of choice is PHP. It turned out to be a rewarding choice; in recent years, two open-sourced, PHP-based software: WordPress and Magento both share top usage rankings in their respective categories of content management system and e-commerce software.