Are you looking to start social media marketing for your business or brand? Or to strengthen your business’ current social media presence? If you know your audience and have established your goals you can create content to reach that audience. But it’s more than that. You need to know what to publish, when and where to increase your engagement, strengthen your brand’s social reputation and connect with your customers (and potential customers).
By creating a social media plan you will have a guide that will help you execute a successful social media strategy.
In a previous blog post, I highlighted the five core elements to a social media plan template.
1) Establish your goals
2) Identify all key dates during your campaign
3) Create Campaigns
4) Strategy for each social network
5) Gather sources for your content repository
Those five core elements to your social media plan are essential when creating your social media marketing strategy.
By creating a strategy, you have a roadmap of where your brand is going and how to get there. Keep in mind that you need to be flexible. Adjust your strategy when necessary. Be conscious of what is going on in your community, the United States and around the world.
Use this social media plan template as a guide when building out your social media plan and your content calendar. This free guide will help you create a successful social media marketing strategy for your business.
Stacey (Stefani) McGurk is a Product Manager for social media, reputation and email marketing at Fusionfarm. She is passionate about marketing and helping businesses grow through digital marketing strategies. For a girl who could never stop talking, it’s no surprise that she frequently writes on Fusionfarm’s blog.