Two ways a professional web design project can grow your business

POSTED BY Andy Sulhoff - 03.22.13 - Website design

Web-DesignI’d like to start out a new series of how the creative and integrated marketing agency services at Fusionfarm can help your small business. In this series we’ll present examples of how being an active participant in the digital space via a local design project can help your business be more successful.

This may seem like I'm just pimping out the Fusionfarm services but my goal is to inform. My hope is that after you finish reading you’ll have a basic understanding of digital services and how each one can help reach your business goals.

I'll start off by saying that helping your business grow with a digital presence is something that is exciting to us at Fusionfarm. We have a passion for helping businesses solve problems and succeed online. It makes us happy to see any size business recognize, implement and benefit from executing a sound digital strategy.

It doesn't matter if you're talking SEO, SEM, content advertising, website development, social media, affiliate advertising or any other type; we're coming of an age where every business, regardless of size, can benefit from being online.

Website development

We'll start by talking about having a professional web design project Having a useful and functional website, regardless of complexity, is becoming increasingly important to the success of business. I say that because nearly 100 percent of business interactions begin online. Consumers are making buying decisions before they walk in the door or pick up the phone. Regardless of your motivation, chances are you too search online for solutions to problems.

Let's face it, if you want to be found online as the solution to a problem, you need a sound website which likely includes a professional web design project at some point. The cool thing is a business doesn’t need a website with robust functionality to solve a consumer problem. Don’t get me wrong, I'm not trying to discourage you from creating a website with high quality content that provides value to the general public. The remarkable thing about being on the web is that you can have a very simple web presence that helps grow your business.

There are two benefits of having a professional web design:

  • It gives a business digital presence where consumers can find it
  • Provides a voice that the business can control

Presence

As I mentioned, the first benefit of a professional web design is that it gives your business a strong presence on the internet. It makes it possible for your business to be a part of the conversation. The inherent benefits in a website are 24/7 availability and worldwide distribution. Your website presence enables your business to start a conversation with consumers. More importantly, your website enables you to be the answer to consumers’ questions.

Through the internet, billions of conversations take place every day. Every time a person reads, watches, or listens to content on a webpage, a conversation takes place. Without a solid website, your business isn’t a part of that conversation.

Voice

The second major benefit of a professional web design is that it gives the business a voice that it controls. The business has control, to some extent, on the brand and what it stands for. A good website adds value by providing information that helps solve a problem. Each business is unique, but at the end of the day, the reason someone visits your site is because they think your business can add value. Whether they need to buy a product, book a service or are just looking for information, people generally look online before taking any offline action like a buying decision.

The key attributes of controlling the voice of your business website is that it informs, builds credibility, helps generates leads, provides insights via visitor data, potentially creates new revenue streams and it gives people a medium to continue the conversation with your business that doesn’t take place in the public eye.

I believe that every business should have a solid and functional website. A good website can take your business to the next level.

MakeYourSiteWork

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