Pinterest made a lot of businesses happy last week by announcing the launch of their much anticipated “business boards” feature. Business boards are a new way for companies to promote their brand, products or services on the popular Pinterest.com social sharing platform.
Now, if you’ve been following the Pinterest craze, you might be saying to yourself, “Wait a minute. I thought businesses were already using Pinterest to market their companies?” Yes, businesses like Zales, Target and Lucky Magazine have been using Pinterest to advertise products and services – but until now they’ve had to use a workaround to do it. Before last week’s big announcement, a person from the company had to use their personal Pinterest account to set up a business pin board or use the business’ name in the First Name and Last Name fields when they registered on Pinterest.com. (There was no way to set up a business account.) Finally Pinterest is making it easy for businesses to create business pin boards around their brands, products or services.
What Is Pinterest and Why Does It Matter to Businesses?
What is Pinterest anyway? Pinterest is a visually focused social bookmarking site that allows people to focus on interests, lifestyles, planning, education, occasions, etc. Once you register you can create themed “pin boards” of images and videos from just about anywhere. (Need a visual? Think of Pinterest as an Internet version of the old fashioned cork bulletin boards with pictures and push pins.)
Pinterest has a lot of momentum and is one of the fastest growing social media platforms around. (In some studies they’re ranked #3 when it comes to social media platforms, competing directly with Facebook, LinkedIn, Twitter, Google+, etc.) If you have a business, now’s the time to jump on the Pinterest bandwagon – especially if women are part of your targeted customers. (Up to 80% of Pinterest users are women between the ages of 25 and 55 – but more and more men are joining. Pinterest users are usually more affluent with a salary of $50,000+.) As a bonus, when it comes to online social shopping, Pinterest users are more likely to purchase items they see posted on Pinterest versus items they see on Facebook.*
How Do I Get a Business Pinterest Account?
If you’re a business owner, you can either convert your personal Pinterest account to a business account – or you can join Pinterest as a business and set up a fresh, new account. You can get started with your business account by visiting Pinterest.com’s business page. During the sign-up process, you’ll be encouraged to add a Pin It and Follow buttons to your site and embed widgets showcasing your pins. (Widgets are an entirely new feature.) If you want to get the most out of your Pinterest business boards, be sure to add the Pin It and Follow buttons to your site.
From the sound of it, even more business-friendly features are on their way from Pinterest. The social network says that those with business accounts will have access to “upcoming features…that will provide more powerful ways of reaching and understanding your audience on Pinterest.” Hmmm….Sounds ominous – but in a good way.
Need a jumpstart on getting your business board set up and managing your Pinterest account and boards so you get tons of followers? The social media management experts at Fusionfarm can help. Contact us today to find out more.
*SteelHouse (www.SteelHouse.com), a behavioral commerce company powering the industry’s only real time marketing solutions