Larry and Marge, 56 and 52 respectively, were high school sweethearts and married right after graduation. They live in an upper middle class cul-de-sac suburb, drive a gray SUV and cherish their Golden Lab, Champ. They have oatmeal, plain, every day for breakfast and power walk every Saturday morning. Marge loves to garden but only grows Hydrangeas - the blue ones - "Why rock the boat?" she asks. Larry has a bit of a penchant for American Idol and anything made with Velveeta.
Is this all sounding a little bit like a rut to you? Yeah, that’s what we thought too. That’s why we took Larry and Marge to experience some REAL fun. And that’s how the Fusionfarm 2012 Riverside Casino and Golf Resort broadcast campaign was born.
Take a look at them all and let us know what you think. And right after you let us know what you think, get yourselves down to Riverside Casino and Golf Resort and have some fun of your own.
As Fusionfarm's creative director, Michael directs his team creatively. He also leads branding and marketing strategy efforts, multi-media advertising campaigns, client pitches and presentations. He has two rescue dogs he refers to as his "kids" named Noodles and Monroe.