POSTED BY Kelly Homewood - 04.17.13 - Social media, SEO, SEM, Website design, Digital marketing, Email marketing
As a full service Internet marketing company, Fusionfarm takes a holistic approach to online marketing for small and medium-sized businesses (SMB’s). Our team of dedicated professionals specializes in digital marketing services. We keep current on the latest trends and technology and use the most efficient online marketing tools to accomplish advertising and marketing goals for our clients. Combined with a team of award-winning designers and digital marketing professionals, Fusionfarm is able to plan and execute a marketing strategy that is customized for each business’ goals and budget. Simply put: Fusionfarm delivers results!
Online Marketing Plans
For an online marketing plan to be successful, a digital marketing strategy should have three main components.
- Be Present: Website and Social Media Sites (Facebook, LinkedIn, Twitter, Google+ and Pinterest)
- Be Found: Digital and Traditional Advertising, Search Engine Optimization SEO, Online Local Directories
- Be Preferred: Monitor, Manage and Promote Reputation and Reviews
Here is a brief review of Fusionfarm’s digital marketing services.
Social Media Marketing: Get Social Media ROI for Your Business
Traditional marketing is a one-way conversation: a business attempts to get potential customers to understand why they should do business with them. In contrast, Social Media Marketing (also known as Social Media Management), is an opportunity for businesses to interact with their current customers, build brand influence and even gain new customers.
Any business can create a page on Facebook, Twitter, Pinterest and LinkedIn. Once created, the social media community will expect engagement. Having a presence on a social media site that is not active is more harmful for a business than having no presence at all. For example, if a customer of a business posts a comment, concern or question on a business Facebook page and gets no response, the customer may assume that the business does not value their input.
Creating and executing a strategic social media content plan requires experience and time – two things most SMB business owners do not have. Fusionfarm has a team of Social Media Marketing experts that are devoted to delivering social media marketing ROI.
Fusionfarm also invests in tools that allow social media monitoring. This lets the Social Media Community Manager monitor specific keywords on Twitter and respond to those tweets. We are successful at converting this type of social media engagement into sales for local businesses.
Fusionfarm’s professional content planning and execution, proactive monitoring and response plus monthly insight reporting delivers results and ROI for local businesses.
Website Design and Development: It All Starts With Your Website
It all starts here. Your website is more than an interactive brochure. It is your digital hub. The “storefront” that you direct all of your digital customers to that showcases your brand and tells your story. Consumers are making purchasing decisions long before they enter a store or pick up the phone. A business must take users to its site and turn them into valuable customers. Your website needs to effectively convey your brand message, be user friendly and most importantly, be found on search engines. Fusionfarm uses our teams’ cross functional talent to create custom websites. We bring together website designers, art directors, programmers, copy writers, SEO experts and digital marketing pros to create a website that delivers results.
Search Engine Optimization (SEO): Get Your Site Found On Search Engines
Once you have a great website you need to be sure it is found. Search Engine Optimization (SEO) helps improve your website’s ranking in search results. SEO is a process that evolves over time and takes into consideration what people are searching for, what words and phrases they use to search and then tailoring an SEO strategy to meet those searchers’ needs so they (and the search engines) can easily find your website. Ranking high in search engines like Google, Yahoo! and Bing is vital to your website’s success. How often do you scroll past the first page of search engine results when you’re doing a search online? Most of us don’t. In fact, 75% of users do not go past the first page when searching. If your business’ website doesn’t show up higher than your competitor’s site, guess who your potential customers will contact first?
Local businesses benefit from a great SEO strategy. Local search results usually appear near the top of search engine results. We can help you rank high on search engines by claiming and optimizing your local pages on Google Places Business, Bing Local, Yahoo! and dozens of other online directories.
SEO is very time consuming. Search engines like Google, Bing and Yahoo! continually change the way they rank websites. In order to create an effective SEO strategy, you need to constantly keep up with these changes. That is where Fusionfarm comes in. The SEO experts at Fusionfarm are experienced and can help your business’ website rank higher on search engines AND be found by customers.
Search Engine Marketing (SEM): Pay-Per-Click Works
Search engine Marketing (SEM) complements SEO. It is typically a pay-per-click (PPC) advertising campaign that uses some of the same techniques as SEO with more focus on keyword relevance and user intent. SEM is a highly focused technique that puts your site right in front of your specific target customer. Fusionfarm will create and execute an SEM strategy that improves the competitive landscape of your brand and builds business by ensuring that your customer finds you.
Email Marketing: Email is NOT Dead
Email is a direct and convenient way to deliver a message to your customer. A good email marketing strategy will build your brand, cultivate and build relationships with your customers, drive sales and create loyalty. Fusionfarm email marketing specialists will develop an email marketing strategy for your business that includes:
- Email List Growth: Nothing is more important to email marketing success than the subscriber list. Fusionfarm will provide services to help grow your existing list.
- Template Creation: Your email should reflect your individual brand. Our award-winning creative team will create a customized email template that speaks to your customers.
- Content Strategy: Quality content writing will incite your customers to take action.
- Targeting Your Audience: Fusionfarm will target the right message to the right segment of your audience at the right time, maximizing the impact of your email campaign.
Reputation Marketing: Your Reputation Matters
Reputation Marketing (also known as Reputation Management) is the practice of monitoring a business’ online reputation with the goal of identifying and proactively managing and responding to reviews. Reputation Marketing is not SEO, but the tasks and results are based on traditional SEO. Reviews can help with search engine optimization and GOOD reviews will help drive business! A study in the Economic Journal showed that 72% of consumers trust online reviews as much as personal recommendations. Positive reviews are important. The experts at Fusionfarm will provide strategies for responding to and managing negative reviews and provide you with the tools needed to increase the number of positive reviews for your business.
Your reputation is everything. Don’t leave it to chance. People will make comments about your business no matter what. Be prepared and let the team at Fusionfarm help you develop and execute this important digital marketing strategy.
This is just a sampling of the digital marketing services we offer at Fusionfarm. Every day we help local small and medium sized businesses achieve their business goals, providing ROI and converting digital marketing efforts into sales. We love our job and love building relationships with clients. How can we help you?