The Shape of Design

POSTED BY Jason Kristufek - 09.07.12 - Creative


In the same way logos are recognized before they are read, the shape of a logo is one of the key identifiers for a brand. Thanks to graphic designer @DavidAirey, I stumbled across this great experiment at Brand Spirit where they painted common items completely white and removed all their visual branding reducing the object to its purest form - it's shape.


Like the recognizable shape of Apple's iconic logo to the curves of a Coca-Cola bottle, shape is one powerful signal to the identity of a brand. Take a look, and without color and text, you may see something you never even noticed before. (btw, the Atari 2600 joystick is a work of art!)

#onemorething, while you may not be able to recall the name of this product featured on the left, and in this article by @atissuejournal, you certainly know it, by it's shape alone.
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