Content Marketing Specialist

POSTED BY Jason Kristufek - 09.25.12 -

Fusionfarm, an aggressive and fast growing ad agency is seeking to add talent to a growing roster of cutting edge individuals. Our mission is simple, we fuse disciplines to create ideas that grow business. Fusionfarm is part of a solid, Iowa-based, multimedia company with 125 years of growth. Dedicated to growing beyond typical broadcast and print marketing, Fusionfarm is aggressively expanding into of all forms of digital services. Rooted with quality creative, we seek to solve the problems of our clients with the most efficient and sustainable answers.

We are looking for a Content Marketing Specialist to join our team. Part-journalist, part-marketing strategist, as a Content Marketing Specialist, you will help to design, implement and measure the effectiveness of content focused marketing efforts. You will work independently and in team efforts to develop and produce content to drive both client and internal marketing campaigns and strategies designed to generate and nurture leads. This position requires a passion for learning and the ability to adapt to an agile team environment.

Responsibilities

  • Independently and in a team environment, work to develop and generate relevant content in order to improve effectiveness of marketing and sales efforts of clients and internal products.

  • Maintain an understanding of the evolving industry

  • Work with the Product Team to develop, implement and maintain all marketing strategies including social media, website, e-mail, etc.

  • Work with Product Team to generate new website content for clients and internal products.

  • Write documentation on content generation processes.

  • Develop relationships with content distributors in order to extend reach and brand awareness across platforms.

  • Perform additional duties as assigned


Required Skills

  • BA/BS in Journalism and/or Marketing or related field

  • Strong record of valuable content creation and writing examples of work

  • Excellent communication, documentation and organizational skills

  • Background in digital media distribution channels

  • Experience in Content Marketing Strategy, Inbound Marketing, and the use of Marketing Metrics to increase ROI.

  • Team-oriented, strong work ethic in achieving personal and team goals


Send cover letter, resume and salary requirements to:

Iowa SourceMedia Group


PO Box 511


500 third Ave SE


Cedar Rapids, IA 52406


E-mail: SourceMediaHR@SourceMedia.net

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