Facebook admits that organic reach is falling short. It has become increasingly difficult for businesses to reach their customers on Facebook. Also with added competition from other businesses, Facebook advertising has now become a crucial part of social media strategy for many businesses. When used correctly, Facebook advertising can be very effective, however, without proper planning it can also be very pricey and inefficient. Below are some best practices to help you get started and make the most out of your Facebook ad campaigns.
Pranav is the Social Media Community Manager and Website Project Manager at Fusionfarm. He is currently working on numerous social media marketing efforts for a number of Iowa-based businesses as well as national franchisees. Pranav loves IPAs, new cuisines and photography.