Pinterest is the fastest growing social media site in history with a total of 48.7 million users and 2.5 billion page views a month as of June 2013 (Source: Huffington Post). With stats like that, it’s easy to see why marketers are flocking to this social network to expand their brand awareness.
Pinterest is an image driven community where users create boards to collect pins. Pins consist of an image and a short description. The boards are used to categorize pins by topics such as “My Style” or “Healthy Recipes.” Images are the main focus of every pin and have the ability to link straight to your website. Businesses also have the opportunity to add “Pin it” buttons to their product offerings within their website. This will allow users to create a pin of a product they love from your website and share it with their followers, increasing your reach to their network. Although all types of businesses will benefit from a presence on Pinterest, there is a huge incentive for ecommerce businesses. Pinterest referrals spend 70% more money than visitors from non-social channels, according to Search Engine Journal. If you are utilizing the web to sell your products, but you’re not active on Pinterest, you are missing out on a huge marketing opportunity.
In this blog post, I will provide tips for your business to create successful pins. You will learn what types of images and descriptions result in higher engagement. Implementing these Pinterest strategies will help your business succeed on this social media platform.
5 Tips for Images
Following these strategies when creating images to pin on Pinterest, will lead to more pins.
- Colorful pins collect repins! Images with multiple colors have, on average, 3.25 more repins than pins with a single color.
- If you’re creating your own pin images be aware of the lighting, images with proper lighting are repined 20 times more than images with dark lighting.
- Size does matter, at least on Pinterest. Taller vertical images receive 60% more repins than smaller shorter pins.
- Take the time to set up your images with a background setting to provide context for users. Images with less than 10% white space in the background receive 2-4 times more repins than images with a blank background.
- If it is possible try to showcase your product without including a face. Pin images without faces receive 23% more repins than images with faces.
5 Tips for Pin Descriptions
The description of each pin is also important. Your description will help your businesses' pins be found and increase your engagement.
- A call to action pin description receives 80% more engagement than a description that does not urge the user to take immediate action.
- Be mindful of keywords in your description because Pinterest has the ability to increase your Search Engine Optimization. Pins work as backlinks to your website which Google searches for to create rankings.
- If you are using Pinterest as a commerce platform, be sure to include a price on original pins for your products. Adding a price will automatically add your pin to the Gifts section of Pinterest. Pins with prices also receive 36% more “likes” from viewers.
- It never hurts to include a shortened link to your website within the description of any original pin. Although clicking the pin image itself should send users to your website, adding a link to your website in any way you can is always a good idea.
- Don’t forget to include relevant hashtags to increase your pins search ability within Pinterest. Limit your hashtags to 2-3 per description to avoid overwhelming the viewer.
If your business is creating a Pinterest strategy, these ten tips will help you succeed.