You could compare the cover photo on Facebook to your sign on your building. It’s one of the first things that a potential customer will notice and probably one of the easiest ways for current customers to recognize you.
One of the first things a user will see when they come to your Facebook page is your cover photo. (Not sure what the cover photo is? It’s the large public image at the top of your Facebook page.) Take advantage of this real-estate to brand your page. Not having a cover photo is a bad idea and can reflect poorly on your brand. Make sure that your cover photo represents your brand, product or service. You want a user to come to your page and recognize your brand within a few seconds.
Having a well-designed cover photo on your Facebook page that represents your brand, product or service is a social media marketing best-practice. There are many strategic factors that contribute to the success of your Facebook page, branding is one of them.
Follow these 4 tips for success when designing your Facebook cover photos:
- Make sure your cover image is high quality. It should be at least 851 x 315 pixels. Quality design is also recommended. A staff photo is taken from your iPhone is not always the best option for your cover photo but rather more appropriate for a post. Make sure that if you are uploading a photo to position it so it shows the entire image and fits within the cover photo space.With the newly designed Facebook profile that the name of your page and category is now overlaid on your cover photo. Keep that in mind when designing your cover photo.
It’s recommended to have images designed specifically for the cover photo rather than trying to make something not originally for Facebook fit into this space.
- Only use images that relate to your brand. It’s best when the image is original and unique to your business and designed specifically for Facebook.
Facebook’s guidelines insist that the images cannot be misleading, deceptive or infringe on anyone else’s copyright. Get the current guidelines here.
- Change your cover photo in conjunction with events, sales, seasons or holidays. You want to avoid having a stale appearance on your page.It’s important to note that Facebook has lifted many of the rules regarding cover photos. Calls to action and pricing can be included in the design of your cover photo now.
- Less is more when it comes to text. While the 20% text rule does not apply to cover images, a text-heavy image can appear to be too promotional or overwhelming, where the message gets lost.
Below are examples of national brands that follow these Facebook cover photo best practices:
Nike: Using their famous tagline to make it easily recognizable and brand their page is simple, yet a strong statement.
Samuel Adams: This is a great example of a well-designed cover photo promoting upcoming events. The cover photo has the right amount of information to attract interest, with a call to action for more details. The brews are also seasonal adding more relevancy.
Nordstrom: Nordstrom uses their cover photo to promote their Anniversary Sale through merchandise. The sweatshirts tell a story and most likely relate to their target audience who love to shop. It’s a simple image, yet creates the story of shopping with the placement of the shopping bag, thus creating a desire for customers to want to shop. (note: in the comments, people are asking for the link to buy the sweatshirt. Not only is it promoting merchandise, it promotes their sale, a win-win for the department store).
Coke: Although there are no faces, the image creates an emotional story. It’s a relatable experience with their product that creates a craving for their product and experience.
Images play a role in the success of your Facebook page and overall social media marketing strategy. For more best practices for social media images, download our free Visual Content Guide for Social Media Marketing.