Too many fields on a landing page form can turn customers off. Turned off customers bounce off your website at record speeds and your website quality score falls. Your quality score drops and your Page rank tanks. Your Page rank tanks and suddenly you’re on page 17 of the search engine results page (SERP). Your business is on page 17 of the SERPs and your customers can’t find you. Your customers can’t find you and your sales drop. You’re not making any money and you can’t pay the bills. You can’t pay your bills, you have to live in the street and a zombie bites your brain making you a zombie, too. Don’t become a form zombie.
Everything I say is true…or could be. Or, I could be over-stating things just a bit but do you really want to take that chance?Continue Reading