The following column was originally published November 26, 2016 in The Gazette.
It’s tough to separate marketing from technology these days. It’s even harder to talk about digital marketing and not hammer away on the importance of a good mobile experience for your customers. I’d like to say that this column is going to be different but well, sorry, not sorry, it’s not.Continue Reading
POSTED BY Michael Zydzik - 11.08.16 - Awards and recognition, Video
Go, Fusionfarm, Go.
Ok, so unlike the Chicago Cubs World Series drought, it hasn't been 108 years since Fusionfarm has won some bling for our trophy case, but winning still makes us feel, how did Madonna put it, oh yeah, shiny and new.
Delivering really great, effective work that positions and transforms our clients’ brands is always first and foremost in Fusionfarm's efforts, but we can’t lie, winning an Emmy for our work feels like our very own Grand Slam.Continue Reading
Facebook has become an incredibly successful tool for local event marketing. Who hasn’t been tempted to click "attending" or "interested" for a local event when we see in our news feed a friend or family member is planning to attend? This digital word of mouth is something that can only be achieved on a highly populated social network, like Facebook.Continue Reading
POSTED BY Regina Gilloon-Meyer - 10.25.16 - SEO
The following column was originally published October 23, 2016 in The Gazette.
If you noticed a change in your Google listings in the last few weeks, it’s not your imagination. Google has rolled out yet another algorithm change that is having a major impact on local business search results and rankings.
Google hasn’t officially named the update yet, so the search engine optimization (SEO) community did the honors. In the alliterative tradition of previous updates like Panda, Penguin and Pidgeon, local SEO experts have dubbed this one “Possum” to reflect the many hidden listings that have resulted.Continue Reading
YouTube videos are becoming a staple in the marketing world. Whether they are simple and informative, or teach you how to use or install a product, quality videos sell your brand as a leader or expert in your industry. But, just putting it out there isn't enough.Continue Reading