FUSIONFARM  |  A Digital Marketing & Creative Agency
The Buzz Blog

Local SEO – Online Local Directories: Diaries of a Googler

POSTED BY Margaret M. Whitson - 07.21.14 - seo

We hear this all the time, “Why should I care about online directories like Yelp, Foursquare and Merchants Circle? I don’t use them when I search online.” It's true, the majority of people DON’T use these directories to perform an online search – they use a search engine. So if that’s true,why are local Business Directories and Online Listings (like Yelp, Foursquare, Merchant Circle, etc.) important to your business?

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The Art of Storytelling: Never Burn A Clown

POSTED BY George Curtis - 07.17.14 - branding, creative

I wanted to talk a little bit about what it means to be a Creative Producer, but I’ve never written a blog before. I’ve always heard ‘lead with a joke.’ Okay; but this is a true story, so the joke’s on me.

Back in my college days, I’d always have to hike back from the library to my dorm, passing a funky, graffiti-filled alley that looked like a cross between skateboarder paradise and an art school cautionary tale. The most prominent bit of spray paint artwork was a simple phase: “NEVER BURN A CLOWN.”

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Why hiring an intern to manage your social media marketing is risky

POSTED BY Stacey Stefani - 07.16.14 - social media

For some businesses, social media marketing tends to be an afterthought or a resource issue. When a business realizes they haven’t fully executed on a social media marketing plan or they aren’t having much success with their current strategy, or worse, they don’t have one at all, it is appealing to let that eager intern searching for experience work on your social media marketing plan. While internships provide great value for students and often provide a new perspective on some of your processes and projects, it’s not always a good idea for your brand to hand over social media marketing to an intern.

 

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Google Authorship Update: Not Just a Pretty Face

POSTED BY Margaret M. Whitson - 07.15.14 - seo

We all went out and added Google Authorship code, complete with our headshot photo, to our website and profiles to  help our Search Engine Optimization (SEO) rankings. And we all became Google pleasers to some extent.

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What is the purpose of your website?

POSTED BY Joe Matar - 07.10.14 - web design

Have you ever thought about the purpose of your business’s website? Of course, having a presence online intuitively makes sense. Your customers are online. Your competitors all have a website. Your business partner said it’s a necessity.

But have you ever actually defined a specific purpose for your website with specific goals that you can measure whether that purpose is being met? Thinking about your website as something beyond just an online brochure can set your website and your business apart from your competition. It also can ensure that your investment in a website is getting you the return you need to make the investment worthwhile.

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