Poké-Marketing 101 for Local Businesses

POSTED BY Tracy Pratt - 07.20.16 - Digital marketing

Pokémon GO is proving just how powerful location marketing can be. Fans of the new gaming app are flooding the streets trying to catch ‘em all. Retail businesses and restaurants are right there beside them with Poké-deals to lure in the foot traffic.

If you haven’t caught on to the craze yet, Pokémon GO is an insanely popular mobile gaming app by Niantic that uses augmented reality to make it seem as if the players are catching Pokémon in the real world. The game field is a map that turns thousands of real-life city parks, landmarks, public buildings and churches into PokéStops and Gyms.

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It's a MinkBook World and We're Just Living in It

POSTED BY Regina Gilloon-Meyer - 06.28.16 - Social media, Digital marketing

The following column was originally published June 26, 2016 in The Gazette.

It’s been an interesting few weeks for digital marketing and the post privacy world. News stories that would have had privacy advocates up in arms a couple of years ago barely raised a murmur.

From Facebook tracking your store visits to the proposed marriage of Microsoft and LinkedIn, the normalization of connectedness, even unsolicited connectedness, seems complete.

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Kicking Higher Ed Marketing Out of the Box

POSTED BY Liz Kennedy - 05.04.16 - Creative, Digital marketing, Video

With a wave of commencements making their way into the air, colleges across the nation are launching new graduates into the workforce and higher education marketplace. Fusionfarm has been lucky enough to develop some higher ed marketing campaigns for several small colleges in Eastern Iowa, and it got our team thinking a lot about pushing the box that is ‘marketing for higher education.’

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Dedicated Landing Pages Drive Leads

POSTED BY Gale Smetana - 04.29.16 - Digital marketing, Inbound Marketing

As cheesy infomercials like to say, “Has this ever happened to you?”  You’re part of the 81% of Americans (AdWeek) who search online before buying products or services. You find what you’re looking for; you click; and then land on a page that’s either irrelevant or so jumbled with information that you go elsewhere, in frustration.

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Marketing Career Advice to the Graduate

POSTED BY Regina Gilloon-Meyer - 04.21.16 - Digital marketing

The following column, originally published May 23, 2015 in The Gazette, has been updated.

According to an article on CNBC last month, the job of marketing manager currently ranks third on a list of hot jobs in 2016. Of course few graduates step into a marketing manager role fresh out of college. You still have to pay your dues. The following advice was first published last year around this time and we think it still holds true. 

Marketing graduates, you may be saying goodbye to the classroom, but the real learning curve is just beginning. You picked one of the most dynamic careers in the business world, particularly those of you getting into digital marketing.

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